Volvo Car Open Signs Eight-Year Rights Agreement with Tennis Channel
Volvo Car Open in Charleston, S.C., one of the largest women’s-only tennis tournaments in the world, has signed a wide-ranging, eight-year media rights agreement with Tennis Channel. Beginning in 2017, the exclusive on-air and digital deal guarantees more exposure for the tournament than ever before, with an increase in live television hours nationally and expanded regional marketing efforts. The network will also carry live matches on its digital subscription service Tennis Channel Plus throughout the tournament. As with high-profile tournaments like the French Open and the BNP Paribas Open, Tennis Channel will have a studio desk on the tournament grounds throughout the weeklong event. The competition takes place April 3-9, 2017, at the Family Circle Tennis Center.
Covering the action first serve to last, Tennis Channel plans to provide coverage of more than 130 hours of the Volvo Car Open action in 2017. Tennis Channel Plus will offer 360 hours of streaming coverage as well, with all on-air and digital competition available on-demand. In addition to carrying the doubles final live, the network will have a live daily lead-in show from its tournament studio desk, akin to pre-contest programs like Tennis Channel Live at the US Open.
“We always look for opportunities to tell as much of a tournament’s story as possible and the Volvo Car Open is one of the rare events filled with players who annually make deep runs at the Slams,” said Ken Solomon, president, Tennis Channel. “Every year, top players like Venus and Serena Williams, Angelique Kerber, Caroline Wozniacki, and Madison Keys make Charleston a key stop on their calendar. Moreover, the event has a unique blend of rising young Americans and international contenders who showcase the depth of talent on the tour today.”
Tennis Channel, which is owned by Sinclair Broadcast Group, one of the largest television broadcasters, will work with local Sinclair station WCIV-TV for marketing and other cross-promotional opportunities. This is similar to Tennis Channel’s approach at the Citi Open in Washington, D.C., another tournament the network covers in its entirety. In its first year, that partnership led to a five-percent increase in tournament ticket sales and the largest crowd in a decade. Meredith Corporation, Volvo Car Open’s owner and a national media group with magazines like Family Circle, SHAPE and Better Homes & Gardens, will also work with Tennis Channel for cross-promotional integration.
“This exciting new agreement will give us unprecedented levels of coverage translating into hundreds of hours of content to distribute and promote,” said Bob Moran, general manager of the Volvo Car Open. “Tennis Channel has a very affluent and appealing viewership that aligns well with our event and our sponsors. We basically now will have a cable network dedicated to the Volvo Car Open and Charleston, South Carolina, for an entire week. The ability to showcase every singles match played and, for the first time ever, feature our doubles final through both linear and digital mediums is what excites us the most.”
The Volvo Car Open, formerly known as the Family Circle Cup, was founded in 1973 and has a long history of showcasing the sport’s top players. Hall of Famers and other stars who have won the championship include: Tennis Channel analysts Martina Navratilova (1982-83, 1988 and 1990) and Tracy Austin (1979-80), as well as Chris Evert (1974-78, 1981 and 1984-85), Steffi Graf (1986-87, 1989 and 1993), Venus Williams (2004) and Serena Williams (2008 and 2012-13).
Because of the tournament’s place in the annual tennis calendar, the Volvo Car Open routinely plays host to both top-ranked stars and rising young players in women’s tennis. Scheduled immediately after the Miami Open – a “fifth major” destination participated in by players from around the world – the Charleston event draws a mix of international and U.S. players. The 2016 tournament field included Americans Venus Williams, Madison Keys and Sloane Stephens, along with 2016 Australian Open champion Angelique Kerber, who later won the US Open and is currently the World No. 1 singles player. Stephens won the event, marking her fourth title.
Tennis Channel (www.tennischannel.com), which is owned by Sinclair Broadcast Group, is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights at the US Open, Wimbledon, Roland Garros (French Open), Australian Open, ATP World Tour events, WTA competitions, Davis Cup, Fed Cup and Hopman Cup. Tennis Channel is carried by nine of the top 10 video providers.
About Volvo Car Open
The Volvo Car Open is the largest women’s only tennis tournament in the United States. The event, formerly known as the Family Circle Cup, moved to Charleston, S.C., in 2001 from Hilton Head Island, S.C., and will celebrate its 45th anniversary in 2017. The Volvo Car Open welcomes more than 90,000 spectators each year. The tournament features a singles draw of 56 players, a qualifying draw of 32 players and a doubles draw of 16 players. The tournament is owned and
operated by Charleston Tennis, LLC, a subsidiary of Meredith Corporation, publisher of Family Circle. For more information on the Volvo Car Open, visit http://www.VolvoCarOpen.com, call (800) 677-2293, email email@example.com, Facebook (Volvo Car Open), Twitter (@VolvoCarOpen) or Instagram (VolvoCarOpen).
About Sinclair Broadcast Group, Inc. (Nasdaq: SBGI)
Sinclair is one of the largest and most diversified television broadcasting companies in the country. The Company owns, operates and/or provides services to 173 television stations in 81 markets, broadcasting 482 channels and has affiliations with all the major networks. Sinclair is the leading local news provider in the country, as well as a producer of live sports content. Sinclair’s content is delivered over multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About Meredith Corporation
Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s National Media Group reaches more than 100 million unduplicated women every month, including nearly 75 percent of U.S. Millennial women. Meredith is the leader in creating and distributing content across platforms in key consumer interest areas such as food, home, parenting and health through well-known brands such as Better Homes and Gardens, Allrecipes, Parents, Shape and EatingWell.
Meredith also features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is an award-winning, strategic and creative agency that provides fully integrated marketing solutions for many of the world’s top brands, including Kraft, Lowe’s, TGI Friday’s and NBC Universal.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith’s stations produce over 660 hours of local news and entertainment content each week, and operate leading local digital destinations.
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